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Email Marketing Guide 4: Testing & learning

3. How to test your email marketing

Testing the effectiveness of your email campaigns will help you to improve and make sure you are getting value from your activities.

A/B split test

Split out your list for A/B testing within your email campaigns. What you send and when you send should be identical for both lists - except for the test. Tracking the results of both will provide insight for your next send.

Random test

If you have a large database you can test a segment of your list and based on the results send the most successful performing test to the remaining addresses on your list.

Areas covered in this guide

• Introduction
• What to test in email marketing
• > How to Test
• Analysing and Learning