Thanks to the Irish Internet Association (IIA), who hosted a half day event on email marketing last week – it was a very productive morning!

The line up included: Gary Davis from the Data Protection office, who did a great job addressing many attendees concerns about email marketing, plus a terrific case study by Irene Gahan of RehabBingo.com. That’s me talking attendees through the seven critical steps to email success, and later – the anatomy of a newsletter. (You can find all our presentations here.)

I promised everyone that I’d publish a follow up list of further reading about all the subjects I touched on in my talks …  So, belatedly, here it is:

Recommended further reading:

• Understanding Life cycles in email marketing
  

• Creating great content

• About the subject line
  

• Designing for the preview pane on and images off
  

• Tailoring your newsletter content to each subscriber
  

• Newsletter best practice (with B2C and B2B examples)

• Creating a powerful opt-inform
  

• All about Email metrics - (courtesy Email Marketing Reports)

*photo credit: Liam O’Callaghan, Newsweaver, Business Development Manager (You can find him on Twitter, LinkedIn)

Posted on November 4th, 2009 under HTML email newsletters .
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