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Unique tracking & reporting

The reporting in our email newsletter software will provide you with the in-depth knowledge you need to build stronger customer relationships. With Newsweaver you will keep learning about your readers so you can better understand their needs and increase the relevancy of your email communications.

Unique tracking tools

Newsweaver's reporting provides you with the information you need to better understand and respond to your readers' needs. The unique tracking tools in our email newsletter software give you the ability to see who your most active and inactive subscribers are, who read your emails, which articles they read, what links they clicked on and who was interested in a particular offer or service.

• Examine how your email newsletter is being read - you can view reports on which articles are most popular and which subscribers are most active.
• Detailed reporting on an individual level - you will be able to identify exactly who is reading what content and gather unique intelligence on their readership behaviour.
• Single or multiple issue reports - all reports are downloadable and Newsweaver's email newsletter software provides comparative performance data so you can compare your data to our other clients.

Improved targeting

The advanced targeting tools within our email newsletter software will give you the ability to create targeted, relevant and timely communications that enable you to deepen relationships with your target audience and continually improve your email newsletter content.

• Use information on subscriber behaviour to segment your reader base and build targeted subscriber lists.
• Link data from your reporting to your database to continually improve your targeting.
• Use surveys to enhance interactivity and obtain statistics about your readers' opinions and preferences.
• Use subscriber profiles and reader behaviour to build dynamic content that is relevant to your audience.