HEIST the higher education marketing and market research services agency has announced a partnership with Newsweaver, Europe's leading email newsletter specialist. Newsweaver will work closely with HEIST's marketing team to design and develop a series of email marketing programmes for higher education institutions and public sector organisations.
"We are delighted to be working with Newsweaver to deliver a programme of email communications to our customers and key partners." said Amanda Gregory, Business Development Direct at HEIST. "Newsweaver's vast experience in email marketing for the higher education sector and the sophisticated levels of tracking and reporting built into their software, provides us with a great email solution." she added.
HEIST will be using Newsweaver to create specific email communications for the education sector. Through Newsweaver's advanced software HEIST will be able to provide tailored information that is relevant to their audience's needs and analyse responses and click-throughs at an individual level, thus optimising their email marketing campaigns.
Andrew O'Shaughnessy CEO, Newsweaver added; "HEIST is a leading education research and marketing agency and is well respected in the UK. As specialists in email marketing for the education and public sectors, Newsweaver is proud to be working closely with HEIST in delivering creative, technology and support services to their marketing team."
About Heist
Heist offers specialist marketing and market research services to meet client needs intelligently, economically and effectively with further and higher education institutions and public sector organisations. Heist runs the Annual Heist Awards, celebrating best practice in marketing within the High Education Sector.
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