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Having recently completed a six-month review of their communications strategy, the IPA (Institute of Practitioners in Advertising) has appointed Newsweaver as their online newsletter provider. Through Newsweaver, the IPA will be keeping its members up to date on industry news and views, as well as promoting its award schemes, events and other support services.

"This appointment is an important part of our drive to improve our email communications with members" said Tessa Gooding, Director of Communications at The IPA. "We will now be using one dedicated email service to handle and consolidate our email newsletters, rather than a whole series of individual email alerts options covering a variety of different topics. We hope they will notice the difference and welcome our more consolidated approach."

Newsweaver will be providing the software and support to drive the IPA's online newsletter programme as well as providing email newsletter marketing and design consultancy services.