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Newsweaver has been appointed to provide email marketing services for Sherry FitzGerald. Using its unique reporting and advanced targeting, the Newsweaver service will be used to send dynamic personalised emails to all house buyers registered with Sherry FitzGerald.

Amanda Dunne, Marketing Manager for Sherry FitzGerald said "We can now send regular targeted email communications quickly to potential house buyers, keeping them up to date with details of properties within their target locations and budget."

Sherry FitzGerald reviewed a number of suppliers and selected Newsweaver because of its sophisticated levels of personalisation, its ease of use and the ability to integrate Newsweaver with their current CRM system.