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Ireland (11/4/06) - Newsweaver has been appointed to provide email marketing services for Tourism Ireland. Using its unique reporting and advanced targeting, the Newsweaver service will be used to send personalised email newsletters to Tourism Ireland's customers and contacts around the world.

Margaret O' Reilly, Head of Corporate and Industry Communications said "Email continues to play a key role in our communications strategy". She added "Newsweaver will enhance our interface with colleagues and partners in the industry by enabling us to send relevant targeted email communications quickly and cost effectively to all our customers".

Tourism Ireland reviewed a number of suppliers and selected Newsweaver because of the sophisticated levels of tracking and reporting built into the system.