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Travel & Leisure

Newsweaver's email marketing tools have helped a high number of clients in the Travel & Leisure sector to implement successful online email marketing programmes. This is one of our largest sectors and we work with a wide range of clients - from international hotel groups and holiday companies to travel agents and airlines.

We have provided clients such as the InterContinental Hotel Group, Alpha Rooms, Premier Holidays, GoHop and Tourism Ireland with the email marketing tools to communicate with their varied audiences - from the initial design of their newsletters to tracking their readers' behaviour.

Key benefits

• Travel agents/tour operators: Increase your brand and product awareness by targeting regular, informative and relevant online email marketing communications to your customers and prospects. With Newsweaver's email marketing tools you will be able to learn more about your target audience, helping you to gain an insight into which destinations/offers are attracting the most attention and by whom.
• Hotel groups: Implement an online email marketing strategy that will help you grow your number of guests, give unrivalled service to enquiring guests, and deepen relationships with key partners (travel agents, tour operators, etc). In addition, Newsweaver's reporting will provide you with customer information to help you drive revenues for different hotels within your group.
• Tourist boards: Enhance your interface with visitors/tourists, members and partners within the tourist industry, as well as the media, with targeted relevant online email marketing communications quickly and cost-effectively. Newsweaver's email marketing tools will also help you to drive traffic to your website increasing its overall effectiveness as a source of information and entertainment.
• Airlines and airports: Deliver targeted information in a more timely fashion and communicate information on special offers, new routes, etc, to customers and prospects. With Newsweaver you can build links that point directly to relevant pages on your website, making it easy for the end user to place a booking. In addition, Newsweaver's reporting will show you who read your emails, who clicked on a link, and who was interested in a particular offer or route.

Travel & leisure clients >>